Victoria Lochhead - Personal Stylist

I love being a personal stylist and helping my clients feel more confident in their style choices.  Having been introduced to jumble sales and charity shops from a young age, I show my clients how to look great and feel confident in pre-loved fashion as well as utilising what they already have hanging in the wardrobe at hom.  Read more about our story and what makes a consultation with us a unique experience.....


“Victoria Lochhead has been an absolute saviour.  Victoria was so gentle with me and so enlightening. If Victoria can make me feel and look good, then she really can help anyone” Margaret


“This session has unleashed the inner me! I feel more confident, enjoy colours more & wear clothes that make me look great!” Claire



Frankie & Ruby is a sustainable personal styling image consultancy business.  We offer styling sessions both in person and in our online courses.


We are based in Newbury, Berkshire, UK and work throughout Berkshire, Oxfordshire, Wiltshire, and Hampshire.  We are perfectly placed for clients visiting from Newbury. Reading, Basingstoke, Oxford, Hungerford, Marlborough, Swindon, Andover, Salisbury, Theale, Thatcham, Overton, Whitchurch, Didcot, Wantage, Abingdon, Pangbourne, Tilehurst, Streatley, Goring on Thames, Wokingham, Mortimer, Woolhampton, Aldermaston, Winchester and Tadley although clients do travel from further afield.


Find out more about personal colour analysis consultations, style analysis consultations, dress agency open house dates and group days and events on our website, or explore our range of online style courses.

© Frankie & Ruby.  All rights reserved.

Learn Online

Sit back and relax, we've got you covered.  Our online learning programmes are designed to help you, wherever you are in the world.

Our aim is to deliver short, bitesized videos that shares real tips, insights and learning so you can take action right away and start implementing changes to boost your confidence, create an authentic style you love, and help you wear more of what you already have in the wardrobe at home.

Learn how to identify your style, get clear on what you love, what you don't and why, and enjoy exploring the delights of shopping sustainably.

What would you say if I set you a challenge to buy no new clothes for 12 months? Would that sound exciting to you, or would it bring you out in a cold sweat?  OK, how about 3 months, could you do it for just 3 months?


We all know that the way our ‘fast fashion’ society currently consumes and disposes of clothing is not sustainable.  The fashion industry is the worlds second largest planetary polluter after the coal and gas industry and the UK alone disposes of enough unwanted clothing each year to landfill to fill a hole the size of Wembley stadium.  However, by extending the life of the clothes we already have in our wardrobes by just three months, we can reduce our waste footprint in terms of water, energy and carbon by 5 – 10%!


As a personal stylist, I see inside many wardrobes, and so I can say with some confidence that you probably have lovely things hanging in your wardrobe that don’t get worn very often, and you probably have lovely things that get worn all the time, am I right?  We regularly wear only about 20% of our wardrobes, wouldn’t it be nice to make more of the 80% that doesn’t come out to play?


Having already completed a challenge to not buy new clothes for a year, and with all my skills as a personal stylist, I created Sustainable Style Studio as a way for anyone who wants to be more mindful of what they wear and how much they buy. 


Sustainable Style Studio is perfect for you if:

  • You want to buy less new clothing

  • You’ve got things hanging in the wardrobe that don’t get worn often

  • You want to find new ways to style what you already have

  • You want to explore your creativity and get clear on what you love and what you don’t in your clothes

  • You want to bust a few habits open and re-think the way you buy and wear clothes

  • You are interested in exploring how to find great clothes to wear without buying new by exploring different second hand options


What is it?


Did you know it takes approximately 90 days to break or start a habit? Sustainable Style Studio is a 90 day exploration where together we look at your wardrobe, figure out what you love and how you like to dress, and where to go to find amazing treasures to add to your collection. 


Each week, I’ll be sending you a video from the studio.  Videos are short and sweet, because I know your time is precious, but every video will be a tip or idea that you can action straight away.   I’ll also be setting a challenge each week to help you bust out of your current outfit habits and find new things to wear from your existing wardrobe.  

"I’m 8 weeks into the 12 week Sustainable Style Studio and I absolutely love it, I’m really enjoying the journey of rediscovering some real treasures and gems in my wardrobe and accessories collection. I’m wearing so much more of what I have rather than the 20% I was, I had fallen into a rut of jeans and a jumper each day and maybe a skirt for a meeting, I opened my wardrobe each day and grabbed the same few favourites." 

When you sign up, you’ll get a copy of my book In the Jumble, which shares all the tips and learning I got from my year of not buying new clothing.  You’ll receive lots of support along the way via live Q&A sessions with me.


When I did my own year of not buying new clothes, I found that not only was I far better off financially, but the way I felt about my clothing had radically transformed.  I felt more creative, more confident, and I figured out what things (for me) were non-negotiable to buy new, and what treasures I could find second hand.  I felt like I had fallen in love with my wardrobe and my style again, and I found I enjoyed those first few minutes of the day deciding what to wear.  It led me to write my book In the Jumble, and since then so many clients have asked me how they can buy less new clothing, that I decided to create Sustainable Style so that I can share these tips and ideas with more people.


Let me share a quick bit of magical maths with you.  One way to make more outfits, is to break up your wardrobe into clusters. A cluster consists of two bottoms (trousers or skirts), three tops, and one outer layer (such as a cardigan or jacket). Six items in total.  What makes them a cluster is that the colours in this group should all work together.  


If you have a cluster of six items which all go together, you can make 12 outfits.

If you put two clusters together, which is 12 items of clothing, we can create 72 different outfits.

Let’s go crazy; three clusters!  18 items of clothing creates 216 different possible outfits!

Amazing right?  And the key that brings all that together is colour.  We cover sessions on colour and creating clusters in Sustainable Style Studio.


When you join Sustainable Style Studio, together we will explore what you already have in your wardrobe and how you can feel great without buying new things.  We’ll learn about shopping second hand and share our outfits, questions and challenges.  Sustainable Style Studio will hold your hand for 12 weeks as together we explore what’s true for you in your conscious clothing choices.  This isn’t about having more, but it’s about loving more of what you have.

"I've felt so much more confident to wear clothes in different combinations, to wear clothes I had forgotten about and to discard a few things that had crept into my wardrobe over the past few years that just weren’t me. I’m so much more knowledgeable about why I love certain clothes and not others and what really makes me feel me. It’s also made me realise where I have a few gaps and will be on the look out for a handful of key pieces to complete my wardrobe. I would recommend anyone to do the Sustainable Style Studio who would like to open their wardrobe and say I have so much to wear, what shall I wear today?!"


Did you know that the average woman will spend an average £90,000 over the course of her life on shoes, accessories and beauty products?  Even if we average that out to £1000 a year, that works out at an average of around £80 a month.  During our three months together, you could be saving an average of up to £240!   And that's nothing compared to the long term savings fro what you will learn!   This programme is designed to help you save money of course, but really that’s a bonus benefit.  The main aim of sustainable style is for you to feel good and to love the way you look without apology. 


Join us in the Sustainable Style Studio – we’ve saved a seat just for you!  You can be joining our next group for just £129 for the 12 week programme,  that’s just over £10 a week!  To join, just click the button below and we'll get you all set up and started to begin classes from Saturday 14th March 2020.

















So, to recap, here’s what Sustainable Style Studio is all about:


  1. We’ll be looking at your habits in your wardrobe and helping you to define your unique style

  2. Style tips and ideas to help you wear more of what you already have

  3. A copy of the book In the Jumble

  4. 12 weeks of learning – a weekly email from me with a video to learn, as well as a weekly super style challenge

  5. Live Q&A sessions to answer your questions

  6. Everything you need in terms of worksheets

  7. When you sign up, you'll get your first video sent to your inbox on the Saturday of that week, and every Saturday for the next 12 weeks.




 I don’t think I can commit to no new clothes for 12 months – should I not do the course?

 No commitment is needed, this is about changing your habits.  I do encourage you to not buy new clothing for the 90 days that Sustainable Style is running, but it is ultimately a personal choice.  By doing the course, you’ll learn lots about the style you love, and are less likely to then buy things you don’t wear.  Even if you reduce your new clothing by 10%, overall that’s far better than making no changes at all, right?


 I don’t think I could buy everything second hand – like underwear or swimwear.  I’m not even sure I could buy second hand shoes.  Should I be doing the course?

Which categories you choose to buy new or second hand is entirely up to you.  In my year of not buying new clothing, I opted to buy new underwear, swimwear, pyjamas, sportswear and basics such as leggings, vest tops and simple jersey tops for layering underneath other items.  There will always be something you will want to get new, and of course that’s fine, this is about finding your place in buying new things consciously when you need them.


Q  I am such a fashionista!  I don’t think I could go without my fashion fix!

A  I hear you!  One of the most surprising things I learned in my year of buying no new clothing was that I was forced to be more experimental and creative.  And when I wanted something that was fashionable, I’d get a good image of it in my mind and then hunt for it second hand! And it was completely possible. We even did a Say No to New photoshoot in 2014, replicating all the fashions from that seasons Vogue with second hand clothing.  And do you know what else?  By buying it second hand it means no one else is going to look exactly the same as you – and that is something that makes you feel really confident!


Q  I don’t have much time to sort out my wardrobe – how long will it take?

 I have deliberately kept each weekly session to about ten minutes.  The tips are short, sweet and impactful and include an action you can do straight away. There’ll be more information if you have time for it, but just watching each ten minute video will make sure you get the key ideas to implement.


Q  Is this a course for women or can men join in too?

A  At the moment, Sustainable Style is tailored for the ladies as we look at style, body shape and focal points that are relevant to the gals.  We are looking at developing a class for the chaps, so if you’d like to take part, do email us and let us know!

Got a question we haven't covered here?  Just email and ask!