Learn Online

Sit back and relax, we've got you covered.  Our online learning programmes are designed to help you, wherever you are in the world.

Our aim is to deliver short, bitesized videos that shares real tips, insights and learning so you can take action right away and start implementing changes to boost your confidence, create an authentic style you love, and help you wear more of what you already have in the wardrobe at home.

Learn how to identify your style, get clear on what you love, what you don't and why, and enjoy exploring the delights of shopping sustainably.

Do you have a wardrobe full of clothes, yet constantly feel like you have nothing to wear?  Join us today in Sustainable Style Studio.

My dear lady, wouldn’t it be great to feel guided by your own style rather than rely on the advice of well-meaning friends or sales assistants?  To feel clear on your style, your preferences, what you love, and what makes an outfit so ‘you’?  Wouldn’t it be a relief to finally know what works and what doesn’t and understand what suits you and why?  

Perhaps you feel like recently you’ve lost your confidence a bit, you yearn to get back your style mojo and feel more creative around your clothes and getting dressed every day?  We all find that happens from time to time, and my friend, you are not alone!  So, is now the time to finally get to grips with your own style and to feel more confident in how you put outfits together?   


You might love your tried and tested favourites, but it would be great to wear some of the other lovely clothes you have more often, or at least to know if you should keep them or not.  Perhaps you’ve got lots of things you’re not sure if they’re ‘right’ for you, and you’d love to feel clearer on what suits you in terms of colour, shapes and styles so you can decide.


Maybe you’d like to feel more creative getting dressed each day (without it taking lots of time).  You’d love to wear more of what you already own.  To know how to style it in new ways, and to finally lose that feeling of having lots of clothes but nothing to wear?


Wouldn’t it be great to have a more organised wardrobe, to finally know with certainty what you won’t wear anymore and be happy to say goodbye to it – even if it’s something with the tags still on it ;-)


Imagine it – no more of those fruitless shopping trips where you come home uninspired and empty handed, or worse, you’ve bought something because the sales assistant said it looked lovely and it’s hanging in the wardrobe with the tags still on and you feel guilty because you know deep down that you just won’t wear it.  


You’d love to stop buying things you just don’t wear, it would be great to shop less, buy less and have less stuff.  It would be nice to save money on clothes that don’t get worn and either use it for something else, or use it to buy better quality pieces you know you’ll love and wear regularly.


I’m sure you’ve already taken steps in life to be more sustainable, and would like to apply that to your clothes, but maybe you’re not sure where to start.  You’re happy to park buying new things for a while, you might even be up to the challenge of no new clothes for 3 months.  You might even be open to the idea of buying less new clothing and exploring charity shopping and how to find secondhand treasures.










Sustainable Style Studio was created just for you!  It’s a 12 week online programme, and this is what I want it to achieve for you:

To feel more confident:

The main aim of Sustainable Style Studio is for you to feel good and to love the way you look without apology. Sometimes when life gets busy we lose our step a bit, that’s completely normal.  But left unattended, we can often drift and become disconnected with our sense of style. 

Using this time to explore your wardrobe is time to reconnect to your sense of self, to find ways to express who you are through what you wear in a way that is authentic and empowering.  The reconnection is powerful, it’s incredibly powerful, and can help you feel like you again (whoever that unique and glorious woman is).


Learn the tips and tricks of styling and save time:

It is completely possible to learn how to style an outfit.  I did, and I can show you the hints tips and visual tricks to help any style work for you.  

How long do you spend trying to decide what to wear?  How much time does it take to find the top you want?  How many hours have you spent online or trawling the shops trying to find something you like that you think will suit you?  Understanding your style and getting really clear on what it is and just as importantly what it isn’t will drastically cut down your shopping time.  Plus with our simple system, you’ll be able to quickly and easily put outfits together from your wardrobe, and with less of a scrabble to get dressed each morning, you’ll start your day feeling calm and in control too.

In Sustainable Style Studio, we set a weekly style challenge which means you can experiment with and wear more of the clothes that don’t come out of the wardrobe very often, which unleashes your inner creativity and helps you mindfully decide if those clothes have earned a place on your rails.




Declutter your wardrobe:

Our aim is to create a tidier, more organised and better curated wardrobe, without having to dedicate a weekend and several large G&T’s to achieve it.  I like to think of it as wardrobe gardening, using our method we gently weed things our over time, so that it becomes routine rather than a monumental task, to create a more organised and tidier space.

Through the weekly videos, you’ll get an understanding of how colour brings a wardrobe together and learn the magic maths formula of how to create clusters and a capsule wardrobe which means you can make more outfits from less.  (Getting to grips with capsule wardrobes is also really useful when packing for holidays – bonus!)


Shopping & Saving:

When you join Sustainable Style Studio, we set you a challenge to buy no new clothes for 3 months.  To not shop (for a while) while you spend time getting acquainted with your own style preferences.  Depending on your budget, 12 weeks without shopping could save you an average of £250! (Based on a survey conducted by Ariel, the average adult spends £1,000 a year on clothes).

When you do venture out to the shops again, you’ll feel confident to buy what you need and what you know you’ll wear (just think, no more unworn guilty purchases hanging in the wardrobe!)  Who knows, you might even take up the challenge to explore second hand shops and change the way you shop forever!



To create a more sustainable approach to clothes, we need to do three main things:  wear more of what we already own, buy less new clothing, and know how to dispose of the pieces we don’t want anymore (without them going to landfill).  Together we explore these three areas over the 12 week programme, to really find the gems already in your wardrobe, to get really clear on what you love and why, to happily let go of what doesn’t float your boat and to explore new ways of bringing interesting pieces in to your life.  This isn’t about having more, but it’s about loving more of what you have.


How it works

Sustainable Style Studio is a 12 week online programme that you can learn from anywhere, all you need is a computer or tablet.  Each week, I’ll be emailing you a video from the studio.  Videos are short and sweet, because I know your time is precious, but every video will be a tip or idea that you can action straight away.   I’ll also be setting a challenge each week to help you bust out of your current outfit habits and find new things to wear from your existing wardrobe.  This means you can follow along in your own time from home and you get time to implement the learning and explore how it applies to you.


You get the chance to ask questions throughout the programme.  We start with an initial questionnaire, as well as two opportunities for one to one video calls with me which means I get to know you and can help with answering any specific questions you have.  Plus, for as long as this programme runs, you have lifetime access to the materials, the videos and the training, so you can revisit the sessions as many times as you like.

If you’re thinking this is just what you need in your life right now, I want you to be completely without risk, so here's my guarantee to you.  We want you to love Sustainable Style Studio, so if after the first 3 weeks of fully taking part you feel that it’s not right for you, we offer a no quibble money back guarantee.  This guarantee is in place for the first 28 days of the course only, so please talk to us during that time so we can do our best to help.  I’m sure you’ve got other questions so do check out the Q&A at the end, or contact us if your question isn’t covered there.

Once you decide to get started simply click here or any of the Join Now buttons to add the course to your shopping cart and follow the sales process by entering your card details.  You’ll get a welcome email for me which includes a short questionnaire to help me get to know you better.  You’ll then get an email from me on the Saturday of that week and every Saturday for the next 12 weeks.  The email includes a link to that weeks training video, a weekly style challenge and any other materials or worksheets you’ll need that week. 




If you’re still with me my dear, do this right now because I’m offering a bonus!  If you join before the end of May, I’ll send you a FREE e-copy of my book In The Jumble, which shares my tips and stories of a year of no new clothes and how to find treasure in charity shops. 

Sustainable Style Studio is available today for £129 (which works out at just over £10 a week).  That includes the full 12 week programme, any downloadable workbooks and a FREE copy of In The Jumble.  Remember over 12 weeks the average woman would spend £250 on clothes anyway, so simply by committing to a short period of time with no new clothes, you’ll already more than cover the cost of the course.  And what you’ll learn will save you hundreds (maybe even thousands) of pounds long term as you’ll be so much clearer on what you love, what suits you, and what’s needed (without buying the things that just don’t get worn :-))

If you’re wondering what the programme has done for recent graduates, here are a few gorgeous ladies who will tell you in their own words what they got from the experience:  


"I’m 8 weeks into the 12 week Sustainable Style Studio and I absolutely love it, I’m really enjoying the journey of rediscovering some real treasures and gems in my wardrobe and accessories collection. I’m wearing so much more of what I have rather than the 20% I was.  I had fallen into a rut of jeans and a jumper each day and maybe a skirt for a meeting, I opened my wardrobe each day and grabbed the same few favourites.


I've felt so much more confident to wear clothes in different combinations, to wear clothes I had forgotten about and to discard a few things that had crept into my wardrobe over the past few years that just weren’t me. I’m so much more knowledgeable about why I love certain clothes and not others and what really makes me feel me. It’s also made me realise where I have a few gaps and will be on the lookout for a handful of key pieces to complete my wardrobe. I would recommend anyone to do the Sustainable Style Studio who would like to open their wardrobe and say I have so much to wear, what shall I wear today?!" Clare S

"It's been a transformational course for me… I feel like I've re-engaged with my wardrobe and my style.  I have started wearing things that me - and other people - describe as 'really me'.  I was recently out with my sisters and wore a dress and both of them said 'that's so you!'.


I regularly get complimented on my style, colours etc. now.  Using the photos has really helped with that.  Sometimes I look back at things I thought were really busy and realise that they weren't at all.  I often layer outfits up and take photos along the way, to see what looks best.  It felt really odd at first but I've never packed so easily for conference as I did by just flicking through the photos and picking out some outfits that worked together well.


My objectives for the course were how to make the most of my existing wardrobe and to lose that I’ve got nothing to wear' feeling when my wardrobe was actually overflowing.  I now have less but feel that I have so many more outfits.  Right now I'm wearing a combination that I never would have put together before and it's seen me through working from home, video conference calls, shopping, dog walking, cooking.... Fabulous!  I've managed to find smart-casual-comfy outfits that work for me and relegated my multiple-outifts-in-one-day or slobby 'I hope no-one comes to the door' gear to a thing of the past.  


I've also been introduced to the wonders of 'new to me' shopping.  It's great and, in fact, the outfit I got most compliments on at conference was based on a Coast stretchy dress I got in Scope for £7."  Michelle



"I have found the course informative and delightful; life-enhancing; you have helped me turn my own volume up and EVERY day I get a compliment.


 I would definitely recommend it to others; if you are stuck in a rut, overwhelmed with choice and find dealing with clothes a drag then Victoria’s course will save you from yourself. Her 12 week course is so pleasant you can sit back with a cup of tea and listen to her carefully put together videos and absorb all the advice. It truly is one of the best things that has happened to me. I have been able to really identify the kind of person I am and give myself permission to be that person, fully."  Diana




Frequently Asked Questions:

Q  I don’t think I can commit to no new clothes for 3 months – should I not do the course?

A  No commitment is needed, this is about changing your habits.  I do encourage you to not buy new clothing for the 90 days that Sustainable Style is running, but it is ultimately a personal choice.  By doing the course, you’ll learn lots about the style you love, and are less likely to then buy things you don’t wear.  Even if you reduce your new clothing by 10%, overall that’s far better than making no changes at all, right?

Q  I am such a fashionista!  I don’t think I could go without my fashion fix!

A  I hear you!  One of the most surprising things I learned in my year of buying no new clothing was that I was forced to be more experimental and creative.  And when I wanted something that was fashionable, I’d get a good image of it in my mind and then hunt for it second hand! And it was completely possible. We even did a Say No to New photoshoot in 2014, replicating all the fashions from that seasons Vogue with second hand clothing.  And do you know what else?  By buying it second hand it means no one else is going to look exactly the same as you – and that is something that makes you feel really confident!

Q  Is this a course for women or can men join in too?

A   Sustainable Style is created for women as we look at style, body shape and focal points that are relevant.  Sorry chaps, this one’s just for the ladies.

Q  Do I have to buy everything second hand?  

A  Not at all!  The aim is for you to get really clear on your style, so even if you prefer to shop on the High Street, you’ll find shopping is quicker, easier and cheaper as you buy more of what you love and what suits you, and less of the things that don’t get worn.  Whatever your shopping choice, you’ll learn to be really clear about what you want and what you need, so you’re more likely to wear it.  And when we really wear something and get a lot of joy and use from it, that’s the ultimate sustainable purchase.  If you do decide to give second hand shopping a go, which categories you choose to buy new or second hand is entirely up to you.  In my year of not buying new clothing, I opted to buy new underwear, swimwear, pyjamas, sportswear and basics such as leggings, vest tops and simple jersey tops for layering underneath other items.  There will always be something you will want to get new, and of course that’s fine, this is about finding your place in buying new things consciously when you need them.

Q  How long will it take – I’m not sure I have the time?  

A  We’ve designed this course with you in mind!  The videos are short (approx. 10 minutes each) with one action to complete – most are just about making small changes as you get dressed each day.  By delivering it in small, weekly bite-size chunks, you don’t need to spend lots of time sitting in front of your computer screen.

Q  I really want to do it, but I’m not sure I can afford it all upfront, do you offer a payment plan?  

A  We do, but our online system only works for the full payment.  If you need to break down the cost, you can split the payments into £66 today and £66 in 4 weeks time, but to do this, you would need to contact us to set it up on PayPal.

Q  What if I start the course and don’t like it?  

A  We want you to get the maximum benefit from this programme (which is one of the reasons we give lifetime access to the materials) and we want you to take part in each and every lesson and each and every task.  If you’re unsure about doing the work, then please, keep your money and I wish you well.  If you’d like to do it, and are committed, but something happens, or you really can’t get on with the programme, then talk to us.  We offer a full refund policy if after 3 weeks you can demonstrate you’ve watched the videos and taken part in the tasks but it’s not working for you.

Q  How can I get help if I have questions?   

A  You will most likely have questions as to how a topic relates to you, or whether you’re on the right track.  We’ve built in as many ways as possible to help you.  You can email your questions each week, plus we have the opportunity for you to book in direct skype calls with me during the programme.  

Q  Are you going to make me throw away all my clothes and start again?  

A  Absolutely not, but I do hope that this gives you a safe space to perhaps feel ready to let things go that you don’t wear and have been hanging on to.  No one is going to make you do anything you don’t want to, but the exercises and challenges have been designed to get you thinking about what you need and what you love.  Don’t be surprised if you come out of the programme with a leaner wardrobe, but with more in it that you can wear.

Q  Are you going to make me not me anymore?  

A  Nope.  We are going to help you rediscover you, your style, and to tap into that which you love to wear.  There are no style rules or formulas, no dress for success standards or numbers of accessories to add, no wardrobe must haves.  This is about you discovering what you love, what suits you, and how to put it together in a way that is positive, confident and creative.  That’s it.  

Q  I don’t know if I’m ready to change.  

A  Ask yourself, when you look in your wardrobe, how do you feel?  Most women who take this course feel fed up, frustrated, and bored.  They often have a cupboard full, but there’s that niggling feeling that they have nothing to wear.  They feel like something needs to happen but they don’t necessarily want to go out and just buy more stuff.  They want to take control and wear more of what they have, and feel confident putting outfits together.  So, if you look in the wardrobe and feel any of those things strongly enough that you’re ready to do something about it, then this might be right for you to do now. 

Q  I’m worried about getting it wrong or not being creative enough.  

A  Let me tell you, no one is born knowing how to dress.  Sure, some people are more visually creative than others and learn from trial and error what works and what doesn’t, but most of us don’t (myself included).  I learned the way to style and dress not just myself but other people, and if I can learn, anyone can!  The whole point of doing a style course is to learn the principles for yourself so you can take control of your visual image.  There is no shaming or telling anyone they’ve been getting it wrong for countless years, there’s no ‘don’t wear this’ type language.  This course is designed to help you feel confident, informed, and creative.  And it’s designed to give you permission to be you, and to explore what you want that image to look like.  I’m not a stylist who will tell you what to wear, or what this season’s must haves are that suit every woman, because I don’t believe in that.  What I do believe is that by sharing some simple tools with you, you can begin to learn for yourself what works, and what doesn’t for you.  You’ll learn to tap into the styles that make you feel good, walk that bit taller, and express who you are.  And with that knowledge comes confidence, to find an authentic feel good style you love.

Q  Can I do the course quicker?  

A  No.  We’ve created this course deliberately to give you the space to make conscious decisions each week over 12 weeks.  Each weekly tip is designed to be an idea you can experiment with that week.  If you’re impatient to get started and look forward to the next video each week, that’s brilliant!

Q  Will I need any specialist equipment?  

A  Not at all.  When I do suggest things to use to help you in the exercises, most items are standard household pieces (a broom handle and an old shoelace or tie for example)

Q  What will I be able to do afterwards that I can’t do now? 

A  You’ll be able to confidently put together outfits and know if they work or not.  You’ll be able to wear far more of what you own, and understand your buying habits to eliminate unnecessary purchases, or mistakes that don’t get worn.  I’ll teach you how to shop second hand too, which might just open up a whole new hobby for you!  Ultimately, you’ll learn how to find what feels good in your clothes, so that what you wear is a clear and vivid communication of who you are – you’ll feel more confident, more ‘you’ and more empowered to make good choices moving forward.






About me: 

As a personal stylist, I see inside many wardrobes, and so I can say with some confidence that you probably have lovely things hanging in your wardrobe that don’t get worn very often, and you probably have lovely things that get worn all the time, am I right?  We regularly wear only about 20% of our wardrobes, wouldn’t it be nice to make more of the 80% that doesn’t come out to play?

Having already completed a challenge to not buy new clothes for a year, and with all my skills as a personal stylist over the last 10 years, I created Sustainable Style Studio as a way for anyone to learn to take a more mindful approach to their style, their choices, and their shopping habits.

When I did my own year of not buying new clothes, I found that not only was I far better off financially, but the way I felt about my clothing had radically transformed.  I felt more creative, more confident, and I figured out what things (for me) were non-negotiable to buy new, and what treasures I could find second hand.  I felt like I had fallen in love with my wardrobe and my style again, and I found I enjoyed those first few minutes of the day deciding what to wear.  It led me to write my book In the Jumble, and since then so many clients have asked me how they can buy less new clothing, that I decided to create Sustainable Style so that I can share these tips and ideas with more people.  I am really looking forward to spending time with you over the next few weeks, and  if you have any questions I haven’t already covered, just email info@frankieandruby.co.uk.

"It's been a transformational course for me… I feel like I've re-engaged with my wardrobe and my style." Michelle

"It truly is one of the best things that has happened to me. I have been able to really identify the kind of person I am and give myself permission to be that person, fully."  Diana

"I’m so much more knowledgeable about why I love certain clothes and not others and what really makes me feel me." Clare


Victoria Lochhead - Personal Stylist

I love being a personal stylist and helping my clients feel more confident in their style choices.  Having been introduced to jumble sales and charity shops from a young age, I show my clients how to look great and feel confident in pre-loved fashion as well as utilising what they already have hanging in the wardrobe at hom.  Read more about our story and what makes a consultation with us a unique experience.....


“Victoria Lochhead has been an absolute saviour.  Victoria was so gentle with me and so enlightening. If Victoria can make me feel and look good, then she really can help anyone” Margaret


“This session has unleashed the inner me! I feel more confident, enjoy colours more & wear clothes that make me look great!” Claire



Frankie & Ruby is a sustainable personal styling image consultancy business.  We offer styling sessions both in person and in our online courses.


We are based in Newbury, Berkshire, UK and work throughout Berkshire, Oxfordshire, Wiltshire, and Hampshire.  We are perfectly placed for clients visiting from Newbury. Reading, Basingstoke, Oxford, Hungerford, Marlborough, Swindon, Andover, Salisbury, Theale, Thatcham, Overton, Whitchurch, Didcot, Wantage, Abingdon, Pangbourne, Tilehurst, Streatley, Goring on Thames, Wokingham, Mortimer, Woolhampton, Aldermaston, Winchester and Tadley although clients do travel from further afield.


Find out more about personal colour analysis consultations, style analysis consultations, dress agency open house dates and group days and events on our website, or explore our range of online style courses.

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