Margaret is a busy mum and business owner. We had a fantastic day together, and she was very open minded about the idea of our eco-shopping trip! Here’s what she has to say…..


“Unlike most women, I dislike being a slave to fashion and don’t like shopping for shoes and clothes.I like to be green and haven’t got the cash to splash on clothes that I’ll wear once before they go out of fashion. Rather than shopping at boutiques, I’m more likely to find my clothes at charity shops and on eBay.As a result, I’ve ended come up with an odd, mismatched wardrobe and have come to rely on wearing black shoes, black skirts, black dresses, you get the idea….


That’s why Victoria Lochhead has been an absolute saviour. She took a couple of hours to sit down with me and work out my “rules”.  Firstly, she did a colour consultation over coffee and worked out the colours that complement my natural colouring and bring out the best of my features. Apparently, I am a “winter” and suit colours such as grey, navy and black (I knew it!), but these can be contrasted with burgundies, pinks and blues.  She then worked out my proportions and “scale” to ascertain the best kind of materials, fabrics and patterns that I should stick to. It sounds so obvious, but it had never occurred to me before that as a substantial woman, I should avoid dainty fabrics and patterns that can get lost on me. A mental note was made to discard certain tops and skirts that were in my wardrobe!


Victoria was so gentle with me and so enlightening that I almost forgot that the fun bit was yet to come. After establishing a set of rules, she took me shopping!  Entering the shop, I made a beeline for a floaty, but garish 70s dress before remembering to apply my rules. I found a wrap dress in black and was heading to the changing rooms when Victoria appeared with an armful of fabulous things to try on – things that I would never have thought to pick – a long patterned dress, a striking electric blue dress and a gorgeously soft purple cardigan.  As I was trying things on, she appeared with more and more amazing clothes that I would have left on the rail for someone more elegant and confident than me.


Everything she chose was fabulous and really made me feel and look better. Fortunately, we both had places to be in the afternoon, otherwise I could have stayed all day trying lovely clothes on!  I came home with a bagful of beautiful clothes. As an afterthought, I picked up a cardigan for my little boy. The sum total of this huge pile of clothes was £50 – who hasn’t spent that on ONE item?!


The only problem I have now is deciding what to wear first. If Victoria can make me feel and look good, then she really can help anyone – move over Gok Wan!  Thanks Victoria!”


Case Study: Shopping Day with Margaret..

Margaret McDonnell

Margaret McDonnell PR


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Victoria Lochhead - Personal Stylist

I love being a personal stylist and helping my clients feel more confident in their style choices.  Having been introduced to jumble sales and charity shops from a young age, I show my clients how to look great and feel confident in pre-loved fashion as well as utilising what they already have hanging in the wardrobe at hom.  Read more about our story and what makes a consultation with us a unique experience.....


“Victoria Lochhead has been an absolute saviour.  Victoria was so gentle with me and so enlightening. If Victoria can make me feel and look good, then she really can help anyone” Margaret


“This session has unleashed the inner me! I feel more confident, enjoy colours more & wear clothes that make me look great!” Claire



Frankie & Ruby is a sustainable personal styling image consultancy business.  We offer styling sessions both in person and in our online courses.


We are based in Newbury, Berkshire, UK and work throughout Berkshire, Oxfordshire, Wiltshire, and Hampshire.  We are perfectly placed for clients visiting from Newbury. Reading, Basingstoke, Oxford, Hungerford, Marlborough, Swindon, Andover, Salisbury, Theale, Thatcham, Overton, Whitchurch, Didcot, Wantage, Abingdon, Pangbourne, Tilehurst, Streatley, Goring on Thames, Wokingham, Mortimer, Woolhampton, Aldermaston, Winchester and Tadley although clients do travel from further afield.


Find out more about personal colour analysis consultations, style analysis consultations, dress agency open house dates and group days and events on our website, or explore our range of online style courses.

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